This is a professional digest of the work I have been pursuing since March 2009 in a design-writing practice called Out-of-phrase. The current set-up for this came into play after I completed an MA in Design Writing Criticism, Dec 2009 from London College of Communication. The discipline straddles three distinct areas ofthe design-writing discipline: writing, design and the critique, and assumes the maxim 'design as author' and critic.

To demonstrate these forms of design-writing I have chosen to categorise them as long-form articles including design criticism; pamphlet editions; and visual skits. So, out-of-phase.com is essentially an extention of the studio language laboratory where I produce the work.

Curators and editors-in-chief publishing the work so far have noted it for demonstraing my 'originality of idea', 'fresh perspective' and 'acid-spirit'. To this end 'up-ending' the readers' expectations of design – how it is and what it can be is the most apt way of thinking about this work. Sometime surprising at first sight and at other times worth spending more time with.

The studio is based at Pixley Printhouse which is a shared and collaborative-workspace project in East London located. It's located on the top floor of the old soap factory. So here's to Burdett Road, both my studio address and inspiration for the Pulp pop ditto in which Jarvis Cocker sings 'I know this place off Burditt Road'. So hop on the number 15 or 115 and I'll meet you down 'Mile End' at the stop where it crosses with 'Burditt Road'.

We can play fine tunes on spotify (advert free), drink a few cups of coffee and from the south side of the roof-terrace peer over to the not so distant view of iconic Canary Wharf. Oh, and you'll leave knowing the benefits of design-writing over straight graphic design and how you might commission it for use in your next art/design/advertising project – oh yes, and humming to the tune of Pulp – oo-oooh... bababa... lalala...